Table of Contents
Design gets attention. Copy gets action. If your words are weak, the site will not convert. If you are still deciding whether you need a site at all, read Do I Need a Website for My Business? (2026 Guide).
This guide gives you a clear framework for writing website copy that converts, with examples and a simple checklist.
Table of Contents
- Start with the job-to-be-done
- The conversion copy framework
- Homepage messaging structure
- Proof and trust signals
- Calls to action that work
- Copy checklist
Start With the Job-To-Be-Done
Great copy starts with one person in mind. Know their problem, their goal, and their objections before you write a word.
"Write for your ideal customer, not everyone."
The Conversion Copy Framework
- Headline: promise a clear result
- Subhead: explain who it is for and why it works
- Proof: show results, reviews, or examples
- Offer: explain what the visitor gets
- CTA: tell them what to do next
Homepage Messaging Structure
Your homepage should answer the three big questions fast: what you do, who you do it for, and what they should do next.
- Hero section with a clear outcome
- Service summary with proof
- Short process or approach section
- CTA that matches intent
Proof and Trust Signals
Copy without proof feels like hype. Use testimonials, results, and real photos. If your site needs a refresh, see 5 Signs Your Small Business Website Needs a Redesign.
Calls to Action That Work
CTAs should appear after value is delivered. Avoid aggressive language and focus on the next step.
- Get a free mockup
- Request a quote
- Schedule a call
Copy Checklist
- Headline states a clear outcome
- Subhead clarifies who it is for
- Proof is visible within the first scroll
- CTA is specific and easy to act on
Need Help With Your Content?
Great websites need great content. Pair strong copy with a clean mobile experience from Mobile-First Design: Why It's Non-Negotiable, then explore our services or contact us.
